Role:

Good strategy decisions are reliant on quality, in-depth information. As a Strategy Assistant at BRR, Rahul’s task is to apply his marketing, accounting, academic and research skills to ensure the brand strategies adopted for our clients are underpinned with robust, pragmatic thinking.

Background:

Rahul met BRR while conducting interviews for his thesis on New Zealand’s national brand identity. Having completed this thesis, he has joined the team at BRR with a Bachelor of Commerce (Hons) in Marketing and Accounting, and Master of Commerce in Marketing. Rahul specialised in brand strategy through post graduate research on Brand New Zealand and its implications for New Zealand exporters and co-branding relationships in the sports industry.

As part of the BRR team, Rahul blends academic rigour with a commercial outlook to provide unique business insights. His recent projects have included strategy development, copywriting and research for clients such as ENZA, Te Puni Kokiri and Simcro.