Role

As a Business Strategist, Peter's role is to help clients clarify their vision, differentiate their strategy and be more disciplined in their brand execution. He specialises in using brands to deliver increased revenue, margins and value.

Background

Peter has experience working with businesses in the primary industries, food & beverage and technology sectors. His most recent role was as a Business Advisor with the Better by Design programme at New Zealand Trade & Enterprise. At Better by Design, Peter helped companies to use design as a tool to manage innovation in their branding and new product development. He also worked with clients to get the best financial impact by prioritising their investments in design.

As a corporate lawyer with Russell McVeagh, Peter focused on venture capital, mergers & acquisitions and company structuring. He has also worked with the Icehouse new venture incubator and engineering firm Beca Carter. Peter’s background in economics and finance began with a commerce degree in international trade and a law degree specialising in international law from Auckland University and Berkeley at the University of California.