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INFO - Yoobee
YOOBEE was until recently known and branded as Magnum Mac. As Renaissance's retail arm, the company is a primarily Apple based retailer, aimed at the creative sector. Renaissance's brief to us was to bring the YOOBEE brand alive, give it an engaging identity and connect it much more overtly to New Zealand's creative community. As part of our work, we created the brand story, identity and packaging before launching an initial social media strategy.