INFO - Vogel’s Muesli

Luxury comes naturally to Vogel’s, so for its new super-premium range BRR created a new category name and designed new packaging inspired by New Zealand’s landscapes with a contemporary twist. The key was to create a packaging system that had appetite appeal, would stand out on shelf, and easily identify the different product types. Combining the best ingredients with a little bit of kiwi luxury, Vogel’s Luxury Blend range provides a compelling reason to trade up from more basic cereal options.