The List is a marketing led website that is an online community of New Zealand’s leading food brand and personalities. It is designed to be a directory of the New Zealand food community for foodies and the brief to BRR was to create an online platform that the community could be built on. To do this BRR developed a simplified information architecture that is capable of handling the growth of the community and ensures a intuitive user experience - all to foster the growth of New Zealand’s food community.