INFO - Nikon 7's

With a 1100% increase in Nikon NZ's Fan count and a reach of over 400,000 on Facebook, BRR's I AM Sevens campaign has helped Nikon New Zealand  make the most of their sponsorship of the Wellington International Sevens. As part of the campaign, BRR developed a Facebook application to run the contest – so those who attended the Sevens can upload their best images and then get their friends to vote for a chance to win one of three Nikon cameras. To activate the campaign BRR also developed  series of executions, each capturing a different element of the event itself. These have been translated into banner ads and event signage - including on-field digital signage and Nikon TVC’s for the big screen.