01 of 10
Brand Story Brand Strategy Design Identity Motion Packaging Photography Print Web and Digital

INFO - New Zealand Antarctic Research Institute

The design challenge for BRR was to capture the essence of Antarctica - 'The Earth’s White Box' whilst retaining both the integrity of the scientific research and capturing the visual beauty of this majestic continent. The BRR team realised that information on this continent was like an iceberg floating in the ocean. As icebergs reveal a small section of themselves above the horizon whilst concealing a greater part underwater, there is a large percentage of information that still requires investigating for the betterment of our planet’s future.



NZARI Web 01 NZARI Web 02 NZARI Web 03 NZARI Web 04 NZARI Web 05 NZARI Web 06 NZARI Web 07 NZARI Web 08 NZARI Web 09 NZARI Web 10