BRR’s task was to develop a brand strategy and marketing tools to differentiate New Zealand’s aquaculture products in offshore markets, specifically focussing on the key products of Greenshell Mussels, Pacific Oysters and King Salmon.
Under the descriptor ‘A taste of untouched waters’, BRR created three new species wordmarks and a harmonised colour palette, as well as supporting sensory stories for the three main product lines.
BRR also commissioned innovative food photography featuring non-plated seafood in fresh, inspirational ways that reflected the untouched nature of the brand positioning and the unique attributes of each product.