Brian Richards / Principal
As the company's Principal Strategist and Director, Brian uses his extensive knowledge of national and international branding to ensure the best possible fit between each company's brand and its business objectives. Brian's combination of business acumen, branding insights and creative ideas offers clients a rare blend of left and right brain thinking.
Some notable examples include: The New Zealand Way, Orca, Icebreaker Clothing, Cervena (New Zealand farm-raised venison), Singapore Food Fair, Tower Insurance, Richmond, Holcim (International), Auckland Regional Council, University of Waikato, and regional identities for Marlborough, Southland and Manawatu.
Internationally trained at Insead, France, and honoured more recently by a leading University faculty, Brian's qualifications as a Chartered Accountant give him a well-grounded approach to building a client's balance sheet, through the medium of a brand.