Each year Asia's major cities play host to a kaleidoscope of high-calibre trade shows, exhibitions and conferences. For international companies looking to create or improve visibility in Asian markets or source Asian representation, these events have the potential to be extremely valuable shop windows and networking opportunities.

Of course, to create the desired impact, any presentations, displays or functions need to be well executed, have drawing appeal and reflect an appreciation of Asian audiences.

As a brand strategy and design company with footprints in both Asia and New Zealand, Brian R Richards Ltd is ideally placed to cater for the needs of both potential buyer and seller. Our skill sets encompass brand strategy, design, display, communication, media management, audio-visual presentations, marketing and project management. This breadth enables us to develop, manage and operate trade shows, exhibitions and functions which generate interest and results for clients.

In addition to executing client exhibition requirements in Asia, BRR can also manage projects for Asian exporting companies exhibiting in other parts of the world.

The following are some examples of exhibition and trade-show projects undertaken by BRR internationally:

ANUGA FOOD FAIR

Anuga is the world's most prestigious food fair. For three successive fairs, BRR was commissioned to conceptualise, design and manage all aspects of a large stand to reflect the company's brand positioning for New Zealand meat producers, Richmond. The stand comprised meeting rooms, a restaurant and innovative display areas.

NEW BRAND AND PROMOTIONAL LAUNCHES

Philippines and Thailand

BRR recently developed the brand strategy and themes for the launch of the new Holcim cement brand in the Philippines and a new promotional thrust for Siam City Cement Company in Thailand.

FISHER & PAYKEL HEALTHCARE

To promote Fisher & Paykel Healthcare's sleep apnea products, especially in the US market, BRR was engaged to design a large and complex trade display booth for a major trade exhibition in Denver, Colorado. The project was conceptualised and managed by BRR's New Zealand office and physically constructed by specialist suppliers in the US.

ZIWIPEAK

The 2005 Zoomark International in Bologna attracted 545 exhibitors from 73 countries, amongst them, New Zealand pet-food manufacturers ZiwiPeak. BRR's task was to design a distinctive display stand capable of stimulating interest from European distributors. The modestly-sized stand was designed to be completely mobile and able to be erected in a very short timeframe. Aided by the display, ZiwiPeak was successful in securing premium distributors in seven key European markets.