Do you value your brand as a key source of shareholder value?

These days brands account for more than one-third of shareholder value.

In the last quarter of a century there has been a dramatic shift in the understanding of the creation of shareholder value. For most of the century, tangible assets were regarded as the main source of business value.

Today it is possible to argue that, in general, the majority of business value is derived from intangibles.

Brands have economic impact. They influence the choices of customers, employees, investors and governments. Even not-for-profit organisations have started embracing the brand as a key asset for obtaining donations, sponsorships and volunteers.

On average, brands account for more than one-third of shareholder value.*

*Source: A study by Interbrand in association with JP Morgan.