Role

Every new or refreshed brand emerging from BRR requires a distinctive, well-articulated voice in the marketplace. David's role as a writer is to complement compelling brands with compelling words.

Background

BRR's ability to offer clients strongly differentiated brands that add value to the bottom line relies on fusing the pragmatic with the creative. Trained in statistics at Auckland University, David cut his working teeth helping an innovative electricity software company get successfully established.

David brings a fresh perspective to BRR's writing team through his blend of creating writing and analytical skills. His recent writing projects for BRR have included producing creative copy from the agreed brand strategy for key clients such as Lion Nathan, Bernard Mathews and Turners & Growers.